Free E-E-A-T Checker
Analyze any page for E-E-A-T signals: Experience, Expertise, Authoritativeness, and Trustworthiness. Get a 0-100 score with actionable recommendations.
What is E-E-A-T?
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is the framework Google's Search Quality Raters use to evaluate content quality. Originally introduced as E-A-T in 2014, Google added the extra "E" for Experience in December 2022 to emphasize the value of first-hand knowledge.
E-E-A-T is not a direct ranking factor or algorithm signal. Instead, it represents the qualities that Google's algorithms are designed to reward. Pages that demonstrate strong E-E-A-T signals tend to rank higher, especially for YMYL (Your Money or Your Life) topics like health, finance, and legal advice.
This free tool scans your page for 28 detectable E-E-A-T signals across 6 categories and scores them on a 0-100 scale. It checks for structural signals that Google's systems can read, not subjective content quality.
Why E-E-A-T Matters for SEO
Google's Search Quality Rater Guidelines explicitly use E-E-A-T as a primary evaluation framework. While raters do not directly influence rankings, their assessments inform the algorithm improvements Google deploys. Here is why each pillar matters:
- Experience: Content from someone who has actually used a product, visited a place, or performed a task carries more weight than generic advice. Google specifically looks for first-person accounts and original evidence.
- Expertise: The author should have relevant knowledge or qualifications. For YMYL topics, formal credentials matter. For other topics, demonstrated practical knowledge is sufficient.
- Authoritativeness: The author and the website should be recognized sources on the topic. Signals include other sites linking to you, mentions in reputable publications, and a clear organizational identity.
- Trustworthiness: The most important pillar. Google evaluates whether the page is accurate, honest, safe, and reliable. Trust signals include HTTPS, clear contact information, privacy policies, and transparent sourcing.
How This E-E-A-T Checker Works
The checker fetches your page and analyzes the HTML for detectable E-E-A-T signals. It evaluates 28 individual checks across 6 categories:
- Experience (15 pts): First-person language, specific examples and data, original (non-stock) images, and case study markers in headings.
- Expertise (20 pts): Author byline, Person schema markup, author bio links, mentioned credentials, and content depth (word count + headings).
- Authoritativeness (20 pts): About page link, contact page, Organization schema, authoritative outbound links (.gov, .edu, Wikipedia), and social proof elements.
- Trustworthiness (20 pts): HTTPS, privacy policy, terms of service, publication date, last updated date, and source attribution.
- Content Quality & Citations (15 pts): External link count, statistical evidence, structured content (lists/tables), and word count depth.
- Technical Signals (10 pts): Article schema markup, meta description, Open Graph tags, and canonical URL.
Each check produces a pass, warning, or fail status with a specific recommendation. The overall score ranges from 0 to 100.
E-E-A-T Best Practices
Do
- • Display author name, bio, and credentials on every article
- • Use first-person language when sharing direct experience
- • Link to authoritative sources (.gov, .edu, research papers)
- • Add JSON-LD schema (Person, Organization, Article)
- • Include publish and last-updated dates
- • Maintain About, Contact, and Privacy Policy pages
- • Attribute claims with "according to" and cited sources
- • Use original images and screenshots, not stock photos
Don't
- • Publish content without a named author
- • Make health, legal, or financial claims without credentials
- • Skip privacy policy and terms of service pages
- • Use only stock images with no original visuals
- • Publish without dates or with outdated information
- • Make claims without citing sources or evidence
- • Serve pages over HTTP instead of HTTPS
- • Hide contact information or organizational identity
E-E-A-T vs. Traditional SEO
Traditional SEO focuses on keywords, backlinks, and technical performance. E-E-A-T adds a layer of content quality evaluation that goes beyond these factors:
| Aspect | Traditional SEO | E-E-A-T |
|---|---|---|
| Goal | Rank higher in search results | Demonstrate content quality and credibility |
| Trust signals | Backlinks and domain authority | Author credentials, citations, transparency |
| Author | Optional, not a focus | Critical for YMYL, important for all topics |
| Evidence | Keyword optimization | Data, sources, first-hand experience |
| YMYL impact | Same approach for all topics | Much higher bar for health, finance, legal |
| Schema markup | Rich snippets focus | Person, Organization, Article for entity verification |
Strong E-E-A-T and strong SEO are complementary. Optimizing for E-E-A-T does not replace keyword research or technical SEO. It adds credibility signals that help Google trust your content enough to rank it.
Ready to Build Stronger E-E-A-T?
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E-E-A-T is evaluated holistically by Google's algorithms, not through a single score. This tool checks for detectable on-page signals, but actual E-E-A-T also depends on off-page factors like backlinks, brand mentions, and the author's broader online reputation. Use this tool as a checklist to improve your on-page signals, not as a guarantee of rankings.