Finding Your Best Opportunities

Content Raptor uses your actual ranking data to identify "Quick Wins"—keywords where you are close to Page 1 but not quite there.

Two Ways to Find Opportunities

1. Keyword Opportunities

Best for: Precision targeting. This view shows individual keywords ranking in positions 11-50.

• Why use it: You want to target a specific term like "best running shoes".
• How to use: Sort by "Potential Gain" to find high-volume terms you are close to ranking for.

2. Page Opportunities

Best for: Holistic page improvement. This view groups keywords by URL. It shows pages that rank for many opportunity keywords.

• Why use it: You want to update an old blog post and capture traffic for 10+ variations at once.
• How to use: Look for pages with a high "Keywords Count" and high "Total Potential Gain".

Selecting the Right Opportunity

Not all opportunities are equal. Look for:

1. Position 11-20: These are "striking distance" keywords. A small content update can often push these to Page 1.
2. High Search Volume: Prioritize keywords with 100+ monthly searches.
3. Relevance: Ensure the keyword actually matches the intent of your page.

Filters & Sorting

Use the table controls to refine your list:

• Search: Find specific terms (e.g., "pricing", "review").
• Position Range: Filter to show only positions 11-20 for easier wins.
• Potential Gain: Sort High-to-Low to maximize ROI.

Next Steps

Once you find a keyword:

1. Click "Optimize".
2. Complete the Optimization Wizard.
3. Write and publish your update.