Finding Your Best Opportunities

Content Raptor analyzes your search performance to identify keywords where better content can improve your rankings and drive more traffic.

Start from the Dashboard

Your dashboard shows your top opportunities, automatically sorted by potential traffic gain. For most users, this is the best place to find your next optimization.

1. Check the priority card at the top—it highlights your single best opportunity.
2. Browse the opportunities table below for more options.
3. Click "Optimize" to start.

Advanced: Keyword & Page Opportunities

For more control over which opportunities you see, use the dedicated views in the navigation:

Keyword Opportunities

Best for: Precision targeting. This view shows individual keywords where you have improvement potential.

• Why use it: You want to target a specific term like "best running shoes".
• How to use: Sort by "Potential Gain" to find high-value terms.

Page Opportunities

Best for: Holistic page improvement. This view groups keywords by URL. It shows pages that rank for many opportunity keywords.

• Why use it: You want to update an old blog post and capture traffic for 10+ keyword variations at once.
• How to use: Look for pages with a high "Keywords Count" and high "Total Potential Gain".

Evaluating Opportunities

Not all opportunities are equal. Look for:

1. High Potential Gain: Keywords where reaching top positions would significantly increase traffic.
2. High Search Volume: Prioritize keywords with 100+ monthly searches.
3. Relevance: Ensure the keyword actually matches the intent of your page.

Filters & Sorting

In the Keyword and Page Opportunities views, use the table controls to refine your list:

• Search: Find specific terms (e.g., "pricing", "review").
• Position Range: Filter by current ranking position.
• Potential Gain: Sort high-to-low to focus on the biggest opportunities.

Next Steps

Once you find a keyword:

1. Click "Optimize".
2. Complete the Optimization Wizard.
3. Write and publish your update.