Step 1: Choose Your Topic

The first step of the optimization wizard is selecting the primary topic (keyword) you want to target. This sets the direction for your entire optimization.

The Goal

Select a keyword that is relevant to your page and has good potential for traffic growth.

How to Choose

1. Review the Suggestion: Content Raptor pre-selects a "Focus Keyword" based on your data. This is usually your best opportunity.
2. Check the Metrics: Look at the Position (11-50 is ideal) and Potential Gain.
3. Confirm: If the keyword fits your content, click "Next".

Customizing Your Topic

If you want to target a different keyword:

1. Click "Change focus keyword" to see other ranking keywords.
2. Select a different keyword from the list.
3. OR type a new keyword in the search bar and select "Set as focus keyword".

Pro Tip: Stick with the pre-selected keyword unless it's irrelevant to your page. It's chosen because you're already ranking for it but not yet on Page 1.

Common Questions

Can I change this later?

Yes, you can come back to this step any time before you start writing.

What if the list is empty?

This means we couldn't find GSC data for this specific page. You can still type in a manual keyword to target.

What's Next?

• Step 2: Set Your Search Settings - Configure your target audience.
• Content Optimization Overview - Back to overview.