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Step 2: Set Your Search Settings

Updated March 11, 2026

In Step 2, you define who you want to rank for. This tells Content Raptor which competitors to analyze.

The Goal

Configure the search environment (location and device) that matches your target audience.

How to Configure

1. Device Type

Choose the device your target audience uses most:

  • Desktop — Best for B2B, professional services, or complex research topics
  • Mobile — Best for B2C, local businesses, or quick-answer queries

Desktop and mobile search results can differ significantly — Google shows different competitors and rankings for each. For example, a keyword might rank position 3 on mobile but position 8 on desktop, with different pages in the top spots. Choose the device type that matches where most of your traffic comes from (check your analytics if unsure).

2. Country

Select the country you want to rank in. Search results vary between countries, so this ensures Content Raptor analyzes the right competitors.

3. Specific Location (Optional)

Enter a city only if you are a local business targeting a specific area (e.g., a plumber in Chicago, a restaurant in Austin, or a dentist in Miami).

  • Leave blank for national or global ranking
  • Enter a city for local SEO targeting

Important: These settings determine which competitors Content Raptor analyzes. Choosing the wrong device or location means the competitor data may not match your actual search landscape.

Common Questions

Should I choose desktop or mobile?

Check your analytics to see where most of your organic traffic comes from. If it is roughly even, choose mobile — Google uses mobile-first indexing, so mobile results are the primary ranking signal.

Can I change these settings later?

Not after moving to the next step. Search settings determine which competitors Content Raptor analyzes and which SERP data it collects — changing them later would invalidate all the competitor analysis and entity scoring built on the original settings. If you need different settings, start a new optimization.

What's Next?