Step 3: Create Your Content Outline
Posted November 20, 2025Updated November 21, 2025By Zak Kann
A great article starts with a great structure. In Step 3, you'll build the headings (H1, H2, H3) for your content.
The Goal
Create a logical outline that covers all the topics your competitors cover, plus your unique insights.
Ways to Build Your Outline
Option A: AI Generation (Recommended)
Click "AI Generate" to have Content Raptor analyze top competitors and build a complete outline for you automatically.
Option B: Import from URL
If you are optimizing an existing page, click "Import headings" to pull the current structure from your live page.
Option C: Start from Scratch
Build it manually using the "Add Heading" buttons.
Refining Your Outline
Once you have a draft outline:
- Review: Read through the headings. Do they flow logically?
- Edit: Click any text to rewrite it. Make headings descriptive.
- Reorder: Drag and drop headings to rearrange sections.
- Add/Remove: Use the + and Trash icons to adjust sections.
Pro Tip: Don't worry about writing the paragraphs yet. Focus only on the structure (Headings) here.
What's Next?
- Step 4: Review Your Brief - Final check before writing.