Step 4: Review Your Brief

Step 4 is your mission control. It's where you review everything before you start the actual work of writing.

The Goal

Ensure you have a solid plan (Keyword, Audience, Outline) so you don't waste time writing the wrong content.

What to Review

1. The Strategy

Check the Primary Keyword and Search Settings at the top. Are they correct? If not, click "Edit" to go back.

2. The Outline

Review the structure one last time. This will be your guide in the editor.

3. Competitors (Right Sidebar)

Look at the Competitor Table. These are the pages ranking on Page 1 right now.

• Score: See how well they cover entities.
• Url: Click to read their content for inspiration.

4. SEO Checklist

Review the entities (topics) you need to cover. You don't need to memorize them—they will be available in the editor.

Starting the Optimization

When you are ready, click "Start Optimizing". This will:

1. Lock in your settings.
2. Open the Page Editor.
3. Begin the real-time entity analysis.

Note: You can still edit your outline inside the editor, but changing the Primary Keyword or Location will require starting a new task.

What's Next?

• Using the Page Editor - Learn how to write and score your content.