Using Keyword Variants

Keyword Variants are the secret to ranking for more than just one search term.

What are Variants?

These are related searches from your Google Search Console data.

• Primary Keyword: "Best Running Shoes"
• Variants: "Cheap running shoes", "Nike running shoes review", "Running shoes for men".

These are real terms people type into Google. If you include them in your article, you can rank for them too.

How to Use Them

1. Open the Optimize Tab: In the editor sidebar, click Optimize.
2. Select "Keyword Variants": You will see a list of related terms.
3. Check Usage:
   • Frequency: How many times you used it.
   • Search Volume: How popular the term is.
4. Insert Naturally: Don't just list them. Write sentences that answer the intent behind the variant.
   • Bad: "We also have cheap running shoes and running shoes for men."
   • Good: "If you are on a budget, check out our picks for cheap running shoes. We also have a dedicated guide on running shoes for men."

Best Practices

• Prioritize High Volume: Focus on variants with the most searches.
• Use in Headings: H2s and H3s are great places for variants (e.g., H2: "Best Cheap Running Shoes").
• Don't Force It: If a variant is irrelevant (e.g., "Kids shoes" in an article about adult shoes), ignore it.

What's Next?

• Understanding Entity Coverage
• Competitor Analysis