Understanding Entity Coverage
Search engines don't just look for keywords anymore; they look for concepts (Entities) to understand what your content is about.
What Are Entities?
An entity is any distinct concept, person, place, or thing. Google uses entities to understand what a page is about — not just which keywords it contains, but which topics and concepts it covers. This is part of how semantic search works: Google evaluates topical depth, not just keyword matches.
- Keyword — "Running shoes"
- Entities — "Arch support", "Cushioning", "Marathon", "Nike"
If you write about "Running shoes" but never mention "Arch support" or "Cushioning", Google may consider your content less comprehensive than a competitor that covers those topics.
How Content Raptor Helps
We analyze the top 20 Google results for your keyword to find which entities they all talk about. We then check your content to see if you have covered them.
Color Guide
In the editor sidebar, entities are color-coded:
- Red (Not Used) — Crucial missing topics, priority number one
- Yellow (Underused) — You mentioned it, but less than competitors. Mention it more often
- Green (Optimal) — You have covered this topic well
- Orange (Overused) — You are saying this word too much (keyword stuffing). Use a synonym
The "Entity Score"
This score (0-100%) represents how comprehensive your content is compared to competitors.
- Goal — Reach the "Optimal Range" displayed under the score
- Don't obsess — You don't need 100%. You just need to be better than the average competitor
Common Questions
Do I need to use every single entity?
No. Focus on the Red ones first. Some entities might be irrelevant (e.g., "Cookie policy" from a competitor's footer). Ignore those.
Does context matter?
Yes. Don't just list words. Write meaningful sentences that include the entity naturally. Google understands context — mentioning "arch support" in a useful paragraph about shoe fit counts; stuffing it into a random list does not.
What if an entity seems irrelevant?
Some entities come from competitor page elements like navigation menus, footers, or ads. If an entity clearly doesn't belong in your article (e.g., "Cookie policy"), ignore it. Focus on the entities that genuinely relate to your topic.
What's Next?
- Improving Your Entity Score — Practical tips for boosting your score
- Using the Page Editor — General editor guide