Understanding Entity Coverage
Search engines don't just look for keywords anymore; they look for concepts (Entities) to understand what your content is about.
What are Entities?
An entity is any distinct concept, person, place, or thing.
- Keyword: "Running shoes"
- Entities: "Arch support", "Cushioning", "Marathon", "Nike".
If you write about "Running shoes" but never mention "Arch support" or "Cushioning", search engines might think your content is shallow.
How Content Raptor Helps
We analyze the top 20 Google results for your keyword to find which entities they all talk about. We then check your content to see if you have covered them.
Color Guide
In the editor sidebar, entities are color-coded:
- 🔴 Red (Not Used): Crucial missing topics. Priority #1.
- 🟡 Yellow (Underused): You mentioned it, but less than competitors. Mention it more often.
- 🟢 Green (Optimal): Perfect! You have covered this topic well.
- 🟠Orange (Overused): You are saying this word too much (keyword stuffing). Use a synonym.
The "Entity Score"
This score (0-100%) represents how comprehensive your content is compared to competitors.
- Goal: Reach the "Optimal Range" displayed under the score.
- Don't obsess: You don't need 100%. You just need to be better than the average competitor.
Common Questions
Do I need to use every single entity?
No. Focus on the Red ones first. Some entities might be irrelevant (e.g., "Cookie policy" from a competitor's footer). Ignore those.
Does context matter?
Yes. Don't just list words. Write meaningful sentences that include the entity naturally.
What's Next?
- How to Improve Your Score - Practical tips for boosting your score.
- Using the Editor - General editor guide.