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Content Optimization

Posted November 20, 2025Updated November 21, 2025By Zak Kann

Content optimization is the process of improving your existing web pages to rank higher in search results. Content Raptor makes this easy by analyzing what's working for top competitors and guiding you to create better content.

How Content Raptor Helps You Create Better Content

Instead of guessing what to write about or how to structure your content, Content Raptor uses real data to show you:

1. What Keywords to Target

Content Raptor analyzes your Google Search Console data to find keywords you're already ranking 11-50 for. These are your best opportunities because:

  • You're close to page 1 (just need a boost)
  • You already have some authority for these keywords
  • They have proven search volume
  • Moving them to page 1 will drive real traffic

2. What Topics to Cover

By analyzing top-ranking competitor pages, Content Raptor identifies:

  • Entities - Important topics and concepts you should mention
  • Content structure - How to organize your content with headings
  • Competitor gaps - What your competitors are missing that you can cover
  • Related terms - Variants and synonyms to include

3. How to Structure Your Content

The optimization wizard helps you:

  • Create a content outline based on what works for competitors
  • Generate outlines instantly with AI
  • Import headings from existing pages
  • Build a structure that search engines understand

4. Real-Time Guidance While Writing

As you write in the Page Optimizer editor, you get:

  • Entity coverage tracking - See which important topics you've covered
  • Keyword variant suggestions - Naturally include related terms
  • Competitor insights - Learn from what top-ranking pages are doing
  • Progress metrics - Track word count, coverage score, and completion

The Content Optimization Process

Content optimization with Content Raptor follows a simple 4-step process:

Step 1: Choose Your Topic

Select the primary keyword you want to optimize for, or create a custom topic.

Step 2: Set Your Search Settings

Choose your target country, device type (desktop/mobile), and optional local targeting.

Step 3: Create Your Outline

Build your content structure using AI generation, importing from an existing URL, or starting from scratch.

Step 4: Review Your Brief

Review your complete optimization plan and competitor analysis before writing.

Then: Write and Optimize

Use the Page Optimizer editor to write your content with real-time guidance on:

  • Entity coverage
  • Keyword usage
  • Competitor analysis
  • Progress tracking

Managing Your Optimizations

The Optimizer Tasks board helps you track the status of all your content projects.

  • Kanban View: Visual board to drag-and-drop tasks between "Not Started", "In Progress", and "Completed".
  • Table View: List view for sorting and filtering larger numbers of tasks.
  • Quick vs. Full: Toggle between "Quick Optimizations" (existing pages) and "Full Optimizations" (new content).

Why Content Optimization Works

Data-Driven Decisions

Instead of guessing, you're making decisions based on:

  • Your actual search performance data
  • What's working for top competitors
  • Proven keyword opportunities
  • Real search volume and traffic potential

Focused Effort

Content Raptor helps you focus on:

  • Keywords that will actually drive traffic
  • Content improvements that matter
  • Pages with the highest potential
  • Topics that search engines value

Better Results

By following data-driven recommendations, you'll:

  • Rank higher for target keywords
  • Drive more organic traffic
  • Create content that search engines love
  • See measurable improvements

Who Should Use Content Optimization?

Content optimization is perfect for:

  • Business owners who want to improve their website's search visibility
  • Marketers looking to drive more organic traffic
  • Content creators who want to write content that actually ranks
  • SEO professionals who need data-driven optimization tools

Getting Started

Ready to optimize your first page?

Common Questions

Do I need to be an SEO expert?

No! Content Raptor guides you through every step. You don't need any SEO knowledge to get started.

Optimization Wizard

Follow the step-by-step wizard to create your optimization plan:

Writing & Editing

Learn how to use the editor and optimize your content: