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Improving Your Entity Score

Updated March 11, 2026

Your Entity Score is the fastest way to gauge if your content is comprehensive enough to rank. Here is how to boost it efficiently.

The Strategy

1. Attack the Red (Missing Topics)

These are "Not Used" entities. Adding these gives you the biggest score jump — each new entity you cover can improve your score by 5–15% depending on the topic.

  • Action — Look at the list of Red entities. Find a natural place in your text to add a sentence or paragraph about that topic
  • Example — If "Battery Life" is red in a phone review, add a section testing the battery

2. Boost the Yellow (Underused)

These are topics you mentioned once, but competitors mention 5–10 times.

  • Action — Elaborate on these points. Instead of just naming the topic, explain it in detail — add examples, comparisons, or practical advice. For instance, if "pricing" is yellow, don't just say "pricing varies" — break down what affects pricing, compare tiers, or discuss value for money

3. Fix the Orange (Overused)

These are potential "Keyword Stuffing" signals.

  • Action — Use "Find & Replace" to swap some instances for synonyms (e.g., change "best laptop" to "top device" or "this machine")

Tips for Writing Naturally

Don't Force It

If an entity is "New York" and your article is about "Pizza in Chicago", check if it's a mistake or if you can make a comparison ("Unlike New York style..."). If it truly doesn't fit, ignore it.

Group Related Entities

Often, several missing entities are related.

  • Example — "Price", "Cost", "Budget", "Expensive"
  • Fix — Write one detailed pricing section that uses all these terms naturally

Write for Humans First

The score is a guide, not a law. If adding a keyword makes a sentence sound robotic, don't do it. Readable content wins in the long run.

Common Questions

Why is my score stuck?

  • Make sure you are using the exact entity variation (e.g., "running shoe" vs "running shoes").
  • The real-time scorer may take a few seconds to update after you type. If it seems stuck for more than 10 seconds, refresh the page.

What is a good score?

Aim for the Optimal Range shown in the sidebar (usually 60-80%). Being significantly higher than competitors isn't always better; it can look unnatural.

What's Next?