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Quick Start - Your First Optimization

Updated November 25, 2025By Zak Kann

This guide walks you through completing your first content optimization, from connecting your data to publishing your improved page.

Step 1: Connect Google Search Console

Content Raptor uses your Google Search Console data to find pages worth optimizing.

  1. On your dashboard, click "Connect Google Search Console".
  2. Sign in with your Google account.
  3. Select your website property.
  4. Wait for the import to finish.

Why connect GSC? Content Raptor analyzes your search performance data to find pages with the best potential for improvement. Without GSC data, there's no way to identify these opportunities.

Step 2: Choose an Opportunity

Your dashboard shows your top opportunities, sorted by potential traffic gain.

  1. Find an opportunity on your dashboard.
  2. Click "Optimize" on a keyword you want to improve.

Tip: The dashboard surfaces your best opportunities automatically. For more control, use the Keyword Opportunities or Page Opportunities views.

Step 3: Complete the Wizard

The optimization wizard builds your content plan in four steps:

  1. Choose Topic: Confirm the keyword you're targeting.
  2. Search Settings: Select your target country and device type.
  3. Create Outline: Have our AI draft your outline, import it from your existing page, or start from scratch.
  4. Review Brief: Review your outline and SERP competitors.

Step 4: Optimize Your Content

The editor shows your content alongside optimization guidance.

  1. Follow the outline to structure your content.
  2. Check the Entity Score in the sidebar—this measures how well you cover important topics.
  3. Address missing entities: Red items are topics you haven't covered yet. Mention them naturally in your content until they turn green.
  4. Reach the target range: Keep improving until your Entity Score is in the optimal range.

Step 5: Publish Your Changes

  1. Click "Copy HTML" or use "Export" to download your content.
  2. Update your page in your CMS (WordPress, Webflow, etc.).
  3. Mark the task as "Completed" in Content Raptor.

Step 6: Validate Results

When you mark your content as complete, Content Raptor creates an A/B test to help you measure the impact. We'll track whether your optimized content is performing better than before, so you know your changes are working.

What's Next?