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Quick Start - Your First Optimization

Updated March 11, 2026

This guide walks you through completing your first content optimization, from connecting your data to publishing your improved page.

Step 1: Connect Google Search Console

Content Raptor uses your Google Search Console data to find pages worth optimizing.

  1. On the Home page, click "Connect Google Search Console".
  2. Sign in with your Google account.
  3. Select your website property.
  4. Wait for the import to finish.

Note: Content Raptor analyzes your search performance data to find pages with the best potential for improvement. Without GSC data, there is no way to identify these opportunities.

Step 2: Choose an Opportunity

Your Home page shows your top opportunities, sorted by potential traffic gain.

  1. Find an opportunity on the Home page.
  2. Click "Optimize" on a keyword you want to improve.

Tip: The Home page surfaces your best opportunities automatically. For more control, use the Keyword Opportunities or Page Opportunities views.

Step 3: Complete the Wizard

The optimization wizard builds your content plan in four steps:

  1. Choose Topic — Confirm the keyword you're targeting.
  2. Search Settings — Select your target country and device type.
  3. Create Outline — Have our AI draft your outline, import it from your existing page, or start from scratch.
  4. Review Brief — Review your outline and competitor analysis.

Step 4: Optimize Your Content

The editor shows your content alongside optimization guidance.

  1. Follow the outline to structure your content.
  2. Check the Entity Score in the sidebar — this percentage (0–100%) measures how well your content covers the important topics that top-ranking competitors cover. The sidebar lists specific topics color-coded by status:
    • Red = Not mentioned yet (add these first for the biggest score jump)
    • Yellow = Mentioned but needs more depth
    • Green = Well covered
  3. Write naturally — Don't just list keywords. Write useful sentences that incorporate the missing topics. For example, if "arch support" is red in a running shoes article, add a paragraph about how different shoes handle arch support.
  4. Reach the target range — Keep improving until your Entity Score enters the green "Optimal Range" shown in the sidebar. You don't need 100% — matching or slightly exceeding competitors is sufficient.

Step 5: Publish Your Changes

  1. Click "Copy HTML" to copy your optimized content.
  2. In your CMS, open the page you optimized and switch to the code/HTML editor:
    • WordPress — Edit the page, click the three-dot menu (⋮) in the top-right, select "Code editor"
    • Webflow — Open the page, add an Embed element, paste the HTML
    • Squarespace — Edit a text block, click the </> icon to switch to HTML mode
    • Other CMS — Look for "HTML," "Code," or "Source" in the editor toolbar
  3. Paste the copied HTML, replacing the old content. Preview the page to verify formatting (headings, lists, bold text) transferred correctly, then publish.
  4. Back in Content Raptor, click the Status Dropdown in the top bar (next to the target keyword) and select "Completed".

Step 6: Validate Results

When you mark your content as complete, Content Raptor creates an A/B test to help you measure the impact. The test compares your page's search performance (position, clicks, impressions, CTR) before and after the optimization. View your results from the Test Results tab in Optimizer Tasks — allow at least 2–4 weeks for meaningful data to accumulate.

What's Next?