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Finding Ranking Opportunities

Updated November 25, 2025By Zak Kann

Identify keywords that have high potential for improvement. These are your best opportunities to optimize.

What Are Ranking Opportunities?

Ranking opportunities are keywords that:

  • Have room to improve in rankings
  • Have high search volume
  • Show good potential for traffic gains
  • Can drive significant traffic if moved to top positions

Finding Opportunities in Your Project

Opportunities View

  1. Go to your project
  2. Click "Opportunities" tab
  3. See keywords with improvement potential
  4. View potential traffic gain
  5. Click "Optimize" to start optimizing

Opportunity Metrics

Each opportunity shows:

  • Keyword - The search term
  • Current Position - Where you rank now
  • Search Volume - Monthly searches
  • Potential Gain - Estimated traffic if you reach top positions
  • Target URL - Page that should rank

Identifying Best Opportunities

High-Value Keywords

Look for keywords with:

  • High search volume - More searches = more potential
  • Good position - Room to improve into top spots
  • High potential gain - Significant traffic opportunity
  • Relevance - Important to your business

Quick Wins

Prioritize keywords that:

  • Are close to top positions
  • Have high search volume
  • Show good potential
  • Can be improved quickly

Strategic Opportunities

Consider keywords that:

  • Align with business goals
  • Target your ideal audience
  • Have commercial value
  • Support your content strategy

Using Opportunities

Starting an Optimization

From the opportunities view:

  1. Find a keyword you want to optimize
  2. Click "Optimize" button
  3. Start the content optimization wizard
  4. Create optimized content for that keyword
  5. Monitor rankings to see improvement

Prioritizing Opportunities

Focus on:

  1. Highest potential gain - Most traffic opportunity
  2. Best position - Closest to top positions
  3. High search volume - More searches
  4. Business relevance - Important to your goals

Best Practices

1. Focus on High-Value Opportunities

Prioritize keywords that:

  • Will drive the most traffic
  • Are most relevant to your business
  • Have the best potential
  • Align with your goals

2. Start with Quick Wins

Begin with keywords:

  • Close to top positions
  • High search volume
  • Good potential gain
  • Can be improved quickly

3. Track Your Progress

After optimizing:

  • Monitor ranking improvements
  • Track traffic changes
  • Measure success
  • Learn what works

4. Expand Gradually

Don't try to optimize everything at once:

  • Focus on top opportunities first
  • Complete optimizations before starting new ones
  • Track results
  • Expand based on success

Common Questions

How do I know if an opportunity is worth pursuing?

Look for:

  • High potential traffic gain
  • Good current position with room to improve
  • High search volume
  • Relevance to your business

How long does it take to see results?

Results vary, but typically:

  • Initial improvements: 2-4 weeks
  • Significant gains: 1-3 months
  • Full potential: 3-6 months

Should I optimize all opportunities?

No, focus on:

  • Highest-value opportunities first
  • Keywords most relevant to your business
  • Opportunities you can complete
  • Quality over quantity

What if I don't see opportunities?

If you don't see opportunities:

  • You may need more keywords in your project
  • Your keywords may already be in top positions
  • Check your keyword list
  • Add more keywords to track

Can I create opportunities from rank tracking?

Yes! Opportunities in rank tracking can be used to start content optimizations. Click "Optimize" to begin.

Tips for Success

1. Be Strategic

Choose opportunities that:

  • Align with business goals
  • Target your audience
  • Have commercial value
  • Support your strategy

2. Focus on Quality

When optimizing:

  • Create comprehensive content
  • Follow optimization best practices
  • Provide value to readers
  • Don't rush the process

3. Monitor Results

After optimizing:

  • Track ranking improvements
  • Monitor traffic changes
  • Measure success
  • Adjust strategy as needed

4. Be Patient

SEO takes time:

  • Don't expect immediate results
  • Monitor progress over weeks/months
  • Stay consistent
  • Trust the process

What's Next?

Organize and configure projects

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